Saturday Consulting was invited to visit the Singapore office of Snapchat, the renowned technology company that almost everyone has heard of or used. Our team met with Lynn, Head of Human Resources, and engaged in an insightful exchange about how Snapchat integrates its corporate culture with technology, leadership, and team engagement. Here are the key takeaways:
“Innovation Driven by Culture”
Snapchat’s core values – Creativity, Collaboration, and Authenticity – are not just words; they are reflected in the organization’s key innovations:
- Snapchat: A platform focused on real-time connection through photos and videos.
- Spectacles: Augmented Reality (AR) glasses that create new forms of immersive experiences.
- Lens Studio: A tool that empowers creators worldwide to advance AR technology and digital storytelling.
“Culture Driven by Team”
Through the Snapchat Creative Council initiative, the company emphasizes empowering creators to drive social impact through diverse and meaningful storytelling.
What Other Organizations Can Adapt
- Corporate culture isn’t just a slogan; it must be reflected in actions, products, and leadership.
- Linking technology with core values helps build genuine engagement.
- Fostering creativity and diversity helps build a sustainable identity and impact for the organization.
At Saturday Consulting, we believe that corporate culture is a direct driver of business success. Snapchat is a prime example of an organization that “integrates culture with innovation,” becoming a driving force on the global stage.
How does your organization make its corporate culture actionable, not just rhetoric?
